On this episode of The Filming with Josh Podcast, Rustic River Media owner and host Joshua Milligan breaks down how professional live-streaming has grown from a service he knew almost nothing about into one of the most profitable parts of his video production business.

Josh shares how he first got into live-streaming in 2017, how his setup and capabilities have evolved over the years, and why he believes professional live-streaming presents a unique opportunity for video production companies. From less competition and higher day rates to the ability to offer a specialized service without the lengthy post-production process of traditional video projects, Josh explains why live-streaming has become such an important part of his business.

He also takes a deep dive into what it takes to produce a professional broadcast-quality livestream, including multi-camera productions, audio, bonded internet, graphics, presentation feeds, iMag, instant replay, wireless video, comms, redundancy, and more. Josh walks through the different levels of live-streaming his company offers and discusses the equipment and crew required as productions become larger and more complex.

If you’re a filmmaker, videographer, production company owner, or creative professional looking for another revenue stream to add to your business and want to learn more about the opportunities, challenges, investment, and earning potential of professional live-streaming, this podcast is for you!